Wednesday 3 rd March 2021, Nairobi : Kenya’s leading market research and consulting firm Ipsos and brand and business advisory consultancy BSD Group have today launched a pioneer study dubbed The Top 100 Most Loved Brands By Women In Kenya , that will serve as an insight-led tool for Kenyan businesses into the power of women markets. Ipsos undertook a …
Bright and early on the appointed Saturday, five women, all part of the same chama, gather at the parking lot of a popular supermarket. Well, ‘popular’ is relative as Janice was wildly opposed to the choice of supermarket, claiming they never have her favourite brand of facial cleanser and when they do, it is more expensive than at other stores. Nonet …
Some say, ‘What gets measured gets done,’ while others say, ‘What matters gets measured.’ Whatever the variation of this saying the one constant is the importance of measurement as a determinant of success; after all, numbers don’t lie. Now more than ever, brands must use data to determine their post Covid-19 existence. Now more than ever brand manage …