Milestones

2nd release of the Top 100 Most Loved Brands by Women in Kenya study

In March 2022, the second wave of the Top 100 Most Loved Brands by Women in Kenya was launched at the side event of the sixty-sixth Commission on the Status of Women (CSW66), under the theme Transforming Legislation and Policies for the Advancement of Women’s participation in the Labour Market and Economy.

The CSW66 represents an exemplary platform for amplifying the conversations around gendered implications of consumerism and how this can be enhanced through evidence-based solutions. It is therefore imperative that our Kenyan women celebrate this milestone assignment and present this work to the world as an innovation and indeed disruptive thinking driven by two private sector players in Kenya.

SABRE Awards 2022

The Top 100 Most Loved Brands by Women in Kenya, was recognized and awarded a Certificate of Excellence at the 2022 Africa Superior Achievement in Branding, Reputation, and Engagement (SABRE) Awards.

The SABRE Awards is the world’s biggest PR awards competition where companies demonstrate credentials in different areas. The awards put a spotlight on the industry’s most compelling work, especially focusing on programs and initiatives that drive real business impact.

The official award ceremony will take place tonight, in Dar es Salaam, Tanzania as part of the annual African Public Relations Association (APRA) Conference.

KAM 

The Top 100 Most Loved Brands by Women in Kenya in partnership with Kenya Association of Manufacturers (KAM) held a webinar with the members, where we presented the study overview to the members of KAM. 

This was fundamental to us as the study covers a large scope of the manufacturing industry, as the study seeks to increase market interest in the study and understanding of woman’s purchasing behaviour in order to respond to their needs, aspirations, desires, fears and anxieties.

Access the full session of the webinar here – https://youtu.be/iD1e8l4gIe4

SABRE Awards 2022

The Marketing Society of Kenya conducted an inclusivity and diversity webinar which was aimed at encouraging women in the sector to #BreakTheBias. This was inspired by the 2022, International Women’s Month Theme.

We had the opportunity to present the 2022 study overview to members of the Marketing Society of Kenya and marketing industry leads.