Her Dreams and Aspirations – Insights
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Her Dreams & Inspirations
Her current dreams and inspiration revolves around Finance (52%), Career (26 %), Education (24%), Family (30%)
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Finance
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Career
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Family
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Education
Among women dreaming of progressing their career, 29% aspire to get better jobs while 10% aspire to further studies. 41% of women who aspire to improve their financial status aim to either start or expand a business, while 8% aim at getting a well paying job.
Her Aspirations
The young woman dreams of employment in line with her studies... However entrepreneurship becomes more attractive as she grow older
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Employment Aspirations
skewed to the 18 to 24-year-olds
“I've gained a lot of skills as a librarian in a research institution. Yeah. I'll be working with international organizations as a scholarly
librarian research.”
18 to 24 years old
Entrepreneurial Aspirations
skewed to the 25 years+
“I believe there's some companies that they prefer employing men rather than women, especially when it's a company that they're doing mostly night shifts.
Because they know women have a lot of
responsibilities in terms of being a working mom or all the time kids. So, I feel there's some companies that really, really don't tolerate such. So, they prefer
employing men.”
36 to 45 years old
Corporate Implications
- Among Women dreaming of progressing their career , 29% aspire to get better Jobs while 10% aspire to further their studies.
- 41% of women who aspire to improve their financial status aim to either start or expand their business.
- While 8% aim at getting a well paying job.
Marketing Promotion that offer any of the above as rewords are likely to get the attention of their audience.