In March 2022, BSD Group and Ipsos were honoured to be part of the Side Event for the 66th Commission of the status on Women (CSW66).
We unveiled the Top 100 Most Loved Brands by Women in Kenya, 2022 rankings.
In March 2021, BSD Group and Ipsos launched an inaugural innovative market study in Kenya. The Top 100 Most Loved Brands by Women in Kenya study establishes the authority of women consumers as an emerging, significant and profitable consumer market in Africa.
About BSD Group
Over the last 10 years, BSD Group has established itself as a market leader in corporate brand building and strategic communications. This year, BSD turns 10! Join us as we celebrate our decade in industry.
BSD Group is a multi-disciplinary advisory consultancy that develops brand and communication strategies through a unique set of principles and tools that position brands where they can fully fulfil their potential. BSD Group comprises 4 specialty businesses; BSD Ltd, our brand and business advisory practice; Avid PR Ltd, our Strategic Communications and Public Relations firm; Whiteboard Advertising Ltd, our creative design and advertising agency and BrandQuad Africa Ltd, our knowledge sharing and talent development consultancy.
Over the years, we have been able to Create relevance today (and tomorrow), Establish a profitable position, provide Strategic Direction, create One Brand, One Voice, break away from the clutter, convert threat into opportunity, Set the tone, raise awareness and conversion, breathe new life, Make the old new again and Create new meaning.
Our three focus areas include:
- Leading in Building brand strategies for women markets through inclusive business
- Navigating brands through the Future of Work & Green Growth
- Building Brand Leaders for Africa
We have a vast regional network (Kenya, Uganda, Rwanda, Ethiopia, Tanzania, Zambia, Zimbabwe, Ghana, Nigeria and South Africa) to ensure the right brand message is effectively crafted and delivered and that this remains supportive of the overarching institutional mandate.
About Ipsos Kenya
Ipsos is the third largest market research company in the world, present in 90 markets and employing more than 18,000 people. Founded in France in 1975, Ipsos is listed on the Euronext Paris since July 1st, 1999. The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD).
In Sub-Sahara, Ipsos have offices in 9 markets, but capacity to conduct studies across all markets through partners
Ipsos Kenya, was set up in 1984, and act as hub for broader East Africa markets. Currently employing 150+ full-time employees and over 3000 interviewers across the country.
Our research professionals, analysts and scientists have built unique multi-specialist capabilities that provide powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. Our 75 business solutions are based on primary data coming from our surveys, social media monitoring, and qualitative or observational techniques.
In our world of rapid change, the need for reliable information to make confident decisions has never been greater. At Ipsos we believe our clients need more than a data supplier, they need a partner who can produce accurate and relevant information and turn it into actionable truth.
This is why our passionately curious experts not only provide the most precise measurement, but shape it to provide True Understanding of Society, Markets and People. To do this we use the best of science, technology and know-how and apply the principles of security, simplicity, speed, and substance to everything we do.
So that our clients can act faster, smarter and bolder. Ultimately, success comes down to a simple truth: You act better when you are sure.
“Game Changers” – our tagline – summarises our ambition to help our 5,000 clients to navigate more easily our deeply changing world.
The Top 100 Most Loved BrandsAbout
by Women in Kenya
The Top 100 Most Loved Brands by Women in Kenya is a BSD and Ipsos partnership initiative that aims to recognise and understand the contribution of women to society. By understanding the Kenyan woman; their dreams, struggles and motivations, we are able to better understand how to connect with them and provide relevant solutions to their day-to-day and life-affirming needs.
To gain this understanding, Ipsos conducted a national survey amongst women aged 18 years to 65 years. The findings of this survey have been distilled into concise story-telling narratives to pique the interest of the public and brands across the board. This will be an annual ranking that will highlight deep insight into the nuances that drive brand love.
The official release
Get your copy of Her insights now
The Top 100 Most Loved Brands by Women in Kenya report goes beyond the ranking and is a deep dive into the issues women face, their psyche, interaction with brands and purchase categories, as well as the media they interact with. Being a scientific national study, with qualitative deep dives, there are opportunities to purchase reports specific to different product/service categories, demographic groups and regions.
What is the Top 100 Most Loved Brands by Women all about?
The Top 100 Most Loved Brands by Women is an annual brand ranking of the Most Loved Brands by Women in Kenya with deep insight into the nuances that drive brand love.
How do you arrive at the Top 100?
The Top 100 Most Loved Brands by Women is a scientific ranking developed by Ipsos Limited and BSD Group. We look at key elements regarding brand affinity and brand popularity amongst women to determine the ranking of the top 100 most loved brands.
Can my brand be voted to The Top 100 Most Lived Brands by Women?
No, the Top 100 Most Loved Brand is a study, not a poll. There is no voting involved. It is a scientific study that interviewed women aged 18 years and above across Kenya.
How does my brand get into the Top 100 Most Loved Brands by Women?
The Top 100 Most Loved Brands by Women does not have a nomination process. Based on the study methodology, the Top 100 Most Loved Brands by Women are arrived at following the interviewing process. Preferred brands are spontaneously mentioned through the interviewing process, thereby ensuring minimal bias.
Who has funded the Top 100 Most Loved Brands by Women?
The Top 100 Most Loved Brands by Women study was exclusively funded by Ipsos and BSD Group.
Where can I access the full list of the Top 100 Most Loved Brands by Women?
The Top 100 Most Loved Brands by Women can be viewed on www.ipsos.com/en-ke and BSD Website and Microsite.
What are the benefits of being in the Top 100 Most Loved Brands by Women ranking?
The top 100 brands is a true reflection of the most important brands to women in Kenya. Those that address their needs and those that they feel connected to. Brands in the Top 100 list will earn the opportunity to add the official badge of approval to their branding and communications and therefore gain recognition.
Is there a report I can get on the study?
Yes, please get in touch with [email protected]
What does the report have?
The report goes beyond the ranking and is a deep dive into the issues women face, their psyche, interaction with brands and purchase categories, as well as the media they interact with. Being a scientific national study, with qualitative deep dives, there are opportunities to purchase reports specific to different product/service categories, demographic groups and regions.